Richard Branson on Growing a Brand: eniGma Magazine Event

Sir Richard Branson was the key speaker at the Enigma Magazine Charity Event in Cairo, Egypt on October 29th, 2012. Sir Richard Branson generously waived his usual fee in order to be able to speak with young Egyptian entrepreneurs and advice them on how to overcome challenges and build a successful company. In this clip Sir Richard speaks about how to grow a brand successfully and references his experiences growing the iconic Virgin brand.
The discussion was moderated by Yasmine Shihata founder and Editor in Chief of Enigma Magazine.

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