Each week we invite an exceptional / eccentric / inspirational / generally awesome Egyptian entrepreneur to the MO4 offices for a signature CarioScene interview. This week we have two…

NOLA Cupcakes need no introduction. They’ve been injecting sugar, carbs and happiness into our lives for two years now, putting regular-sized cakes to shame with their interesting flavours, home-made feel and, if we do say so ourselves, brilliant marketing campaigns. Having expanded to a second, massive Maadi location and with their original Zamalek branch always packed to the brim, NOLA Cupcakes are selling like…well…like hot cakes. We sit down with the Adel and Laila Sedky – the adorable brother and sister combo whose bakery empire is changing the way we snack. The cute little cupcakes behind NOLA talk cocaine, Crumbs and cupcake wars…

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